National Post
Sat Jan 8 2011
Page: WP11
Section: Weekend Post
Byline: Nathalie Atkinson
Source: Weekend Post
GIRLS WITH CURLS

http://www.nationalpost.com/life/retail-therapy/Footloose+fancy+free+that+sums+season+with+regard+treads+tresses/4076590/story.html

At the season’s upcoming red carpet award ceremonies, the Golden Globes, for instance, Ray Civello, president of Aveda Canada, predicts stars will show off a wider variety of styles than ever before with “shapes that are made to look like shorter hair in the form of an updo” or interesting kinds of bob updos “where there’s structure within hair.” He thinks that instead of iron curtains of hair or severe buns, shapes and texture will be “a bit more defined.”
“Smooth, wavy texture is still a very popular texture, because it’s glamorous and looks fantastic on everybody,” Civello says. “It’s one of the most elegant textures of hair.” But to do it properly, hair can’t be overly glossed. “It has to have that pearl finish, not matte dry but not too shiny, so it has luminescence to it.” To achieve that, Civello first recommends Aveda’s Damage Remedy. “You put it in the hair before you start, and it’s really lovely. Maybe then add a cream, or a medium-hold styling product. And then our new light Control Force hairspray. It’s the ultimate hairspray, you can brush through it, or you can make it rock hard.”
“I have curly hair and I love to cut curly hair,” he adds, and he’s happy to see more wave and natural curl on the red carpet than in recent years — take Taylor Swift, for instance. Women are leaving natural curl as it is again, and enhancing it further, which is why Aveda created new product ranges like Be Curly. “The flat-iron will never go away; it’s here to stay. Depending on what kind of hair you have, with extreme heat on it on a daily basis, that’s where you’re going to get frizziness and dryness from, and you have to work harder.” The prescription? Aveda’s Be Curly Style Prep to control frizz or the Smooth Infusion system.

FIERCE FOOT WEAR
For Canadians of a certain vintage, the word Cougar conjures not Courteney Cox and her improbable TV shenanigans but a certain toffee-coloured lace-up winter boot, worn fashionably loose and with its red tongue hanging out. The Burlington, Ont.-based Canadian footwear brand introduced this hardy, work-wear-inspired Pillow boot in 1976 and it quickly became synonymous with the winter season (back in the day, they sold more than eight million pairs). Cougar is back, with Steve Sedlbauer (son of the late Walter Sedlbauer, who founded the company in 1948) at the helm. He’s rebranded and, in the women’s division, has a renewed fashion focus. For pull-on function that repels salt and snow, there are sneaker-soled rubber ankle boots with built-in striped sock cuffs, trompe l’oeil black rubber numbers that you’d swear are motorcycle boots or, if your riding tastes run more horse than hog, lug-soled tartan equestrian styles ($85 across Canada, cougarboots.comfor retailers). Blundstone — that other Australian boot that Canadians love — has also come out with the first winter-specific style since it was founded in 1870. The new Blundstone #560 is, like its siblings, lace-free and comes fully loaded for Canadian winter: a sheepskin footbed and Thinsulate insulation lining in a waterproof leather outer shell ($189.95; blundstone.ca).