Initially designed for utilitarian functionality, boots have sealed their footprint in the style archives. But will sales turn?
In the footwear family, boots are somewhat of an enigma.
From a basic product standpoint, they have remained the same as what was sold decades ago. Fast forward 40 to 50 years and there are improved colors, materials and performance features, but the designs haven’t changed much. And despite warmer temperatures last winter, the look is still in style. We challenge you to conduct our unscientific “Airport Test” this fall/winter and chart what footwear women are wearing — you’ll see a lot of boots....
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- Tags: December 2016